Why do our organizations so often seem to be less than the sum of their parts? What undermines effectiveness and morale, and gets in the way of achieving what we set out to do?The Unconscious at Work, Second Edition draws on a body of thinking and practice which has developed over the past 70 years, often referred to as 'the Tavistock approach' or 'systems-psychodynamics'. All the contributors are practising consultants who draw on this framework, bringing it alive and making it useful to any reader – manager, leader or consultant, regardless of whether they have any prior familiarity with the underlying concepts – who is curious about what might be driving the puzzling or stressful situations they find in their workplace. The First Edition was addressed to people working in 'the human services': health, social care and education. Since it was published in 1994, there has been growing interest in the business world, and in understanding more about the 'irrational' side of organizational life. Therefore, this Second Edition includes an entirely new section where the key ideas are revisited and illustrated with case studies from a wide range of business organizations, from large corporations to start-ups and family businesses. The aim, however remains the same: to enlarge readers' existing sense-making 'tool-kits' so that they can look at themselves and their organizations with fresh eyes, deepening the emotional intelligence they bring to bear on the challenges they face and providing new possibilities for action. The Unconscious at Work, Second Edition is for managers, leaders, consultants, and anyone working in organizations who has been puzzled, disturbed or challenged by their experiences at work.
77% CEOs say PR increases sales - The Value of Corporate ReputationThis #1 Amazon Best-Selling Book in multiple categories such as Public Relations, Media & Communication, Business Consulting is written for entrepreneurs, business owners, managers, executives, communications and marketing pros who want to take the most out of public relations.“Fennomenal PR” is based on the principle of Omnipresence Marketing that helps your company amplify brand message, maintain good reputation, sell more with ease and accelerate growth!You will learn• Earned Media Coverage: Earned media is 3 times more credible than advertising. Learn how to build media relations, refine story angles, and pitch media to gain publicity• Thought Leadership Campaign: create professional opinion articles in trade magazines, blog the correct way to convert website visitors into clients• Media Monitoring: know when your company is mentioned, detect fake news, & prevent online reputation crises.• Spokesperson Training:8 in 10 American CEO say media training is the most effective way to get messages across. Learn how to prepare for media interview, position your company as industry expert, and prevent further damage during a crisis• Media Events Management: organise outstanding media events, prepare marketing materials, setup venue, send media invitations and prepare execs for interview.• Social Media Management: set social media goals, create content plan to engage & convert followers to customers, and handle social media crisis. You don’t want to act like United Airline or Starbuck during social media crisis!• Crisis Communication Management: 70% of small companies that experience a crisis go out of business within 1 year. Discover how to create a crisis communication plan to damage control, and prepare training for management• Online Reputation Management:Businesses lose 22% of potential customers when 1 negative article shows up on the 1st page of Google. Learn how to monitor what people say about your company online & fix reputation crisis• Speaking Engagement Management: Speaking gigs help your company promote its expertise & engage prospective clients. Learn 5 ways to flood your inbox with speaking offers, pitch event managers, negotiate fee and logistics, generate leads from stage, get referrals over and over again• Influencer Marketing Campaign: Connect with industry influencers to reach your targeted clients. Learn how to find, connect, and run campaigns with influencers to increase your brand awareness and sell more products & services.• Working with PR Agency: know 5 signs of good PR agency and 6 rules to foster a long-term positive relationship with your publicist so your company does not waste time constantly looking for your perfect agencyThis book features hundreds of case studies of companies, media quotes, study results and public figures. More importantly, the author details hundreds of PR rookie mistakes to avoid!
This volume examines and contrasts different perspectives on and approaches to the geography of tourism from across European regions and language traditions. Authors have critiqued the dominance of Anglo Saxon voices in research on tourism geographies - not just in linguistic terms - but also in relation to the framing and theorizing of space, place and tourism appearing largely based on Anglo-Saxon research contexts. This is a tendency observed across the whole spectrum of research in human geography. In an attempt to redress this imbalance, nine internationally renowned contributors from across Europe share their knowledge and experiences of research and scholarship in their respective regional contexts, plus an overview chapter is provided by C. Michael Hall, editor of the journal Tourism Geographies. This volume aims to: map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
The chapters contributed to this book have been written by the staff and associates of The Tavistock Consultancy Service, whose distinctive competence is in the human dimension of enterprise and the dynamics of the workplace. From their own perspectives, they tell a story of the experience of working as consultants over the decade with individuals, teams and whole organizations. The intention is to identify and explore some of the key themes that have emerged and how these affect and influence the understanding of leadership and management in contemporary organizations. No attempt is made to reach a consensus, but rather to raise and map out a territory of continuing question and debate. The themes covered in the book are: the emotional world of the organisation and its significance for understanding, decision and action; different perspectives on the nature and exercise of leadership; the dynamics of resistance to change and of creativity; the impact of contextual change on re-shaping the concept of the organization; different ways organizations are responding to issues of personal challenge or vulnerability.Contributors: David Armstrong, Andrew Cooper, Tim Dartington, William Halton, Sharon Horowitz, Linda Hoyle, Clare Huffington, Kim James, Anton Obholzer, Jane Pooley
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