77% CEOs say PR increases sales - The Value of Corporate ReputationThis #1 Amazon Best-Selling Book in multiple categories such as Public Relations, Media & Communication, Business Consulting is written for entrepreneurs, business owners, managers, executives, communications and marketing pros who want to take the most out of public relations.“Fennomenal PR” is based on the principle of Omnipresence Marketing that helps your company amplify brand message, maintain good reputation, sell more with ease and accelerate growth!You will learn• Earned Media Coverage: Earned media is 3 times more credible than advertising. Learn how to build media relations, refine story angles, and pitch media to gain publicity• Thought Leadership Campaign: create professional opinion articles in trade magazines, blog the correct way to convert website visitors into clients• Media Monitoring: know when your company is mentioned, detect fake news, & prevent online reputation crises.• Spokesperson Training:8 in 10 American CEO say media training is the most effective way to get messages across. Learn how to prepare for media interview, position your company as industry expert, and prevent further damage during a crisis• Media Events Management: organise outstanding media events, prepare marketing materials, setup venue, send media invitations and prepare execs for interview.• Social Media Management: set social media goals, create content plan to engage & convert followers to customers, and handle social media crisis. You don’t want to act like United Airline or Starbuck during social media crisis!• Crisis Communication Management: 70% of small companies that experience a crisis go out of business within 1 year. Discover how to create a crisis communication plan to damage control, and prepare training for management• Online Reputation Management:Businesses lose 22% of potential customers when 1 negative article shows up on the 1st page of Google. Learn how to monitor what people say about your company online & fix reputation crisis• Speaking Engagement Management: Speaking gigs help your company promote its expertise & engage prospective clients. Learn 5 ways to flood your inbox with speaking offers, pitch event managers, negotiate fee and logistics, generate leads from stage, get referrals over and over again• Influencer Marketing Campaign: Connect with industry influencers to reach your targeted clients. Learn how to find, connect, and run campaigns with influencers to increase your brand awareness and sell more products & services.• Working with PR Agency: know 5 signs of good PR agency and 6 rules to foster a long-term positive relationship with your publicist so your company does not waste time constantly looking for your perfect agencyThis book features hundreds of case studies of companies, media quotes, study results and public figures. More importantly, the author details hundreds of PR rookie mistakes to avoid!
Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research.
This volume examines and contrasts different perspectives on and approaches to the geography of tourism from across European regions and language traditions. Authors have critiqued the dominance of Anglo Saxon voices in research on tourism geographies - not just in linguistic terms - but also in relation to the framing and theorizing of space, place and tourism appearing largely based on Anglo-Saxon research contexts. This is a tendency observed across the whole spectrum of research in human geography. In an attempt to redress this imbalance, nine internationally renowned contributors from across Europe share their knowledge and experiences of research and scholarship in their respective regional contexts, plus an overview chapter is provided by C. Michael Hall, editor of the journal Tourism Geographies. This volume aims to: map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
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