INDICATIONS:As I Am Coconut CoWash Cleansing Conditioner. With tangerine, coconut oil, castor oil, saw palmetto and phytosterols. Cowashing is the way to cleanse your hair most of the time. It gently removes residue including all of the things you've used to style and maintain your coils and curls. This light conditioning cream, formulated with extracts of coconut and tangerine plus castor oil, spreads easily throughout to cleanse your hair and scalp. Detangling is wonderfully easy and
INDICATIONS:As I Am Double Butter Rich Daily Moisturizer Cream Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains pro-vitamin B5, known as panthenol, to help repair split ends and strengthen hair. Rich daily hair moisturizing formula. Hydrates, strengthens and repairs.
As I Am Curling Jelly Coil and Curl Definer creates vibrant, high-definition curls that will hold for days whatever your hair length. Formulated with natural moisturizing ingredients for a beautiful, no-frizz finish. Great for wash and go styling. Defines coils and curls Minimizes frizz Adds body and bounce Locks in moisture to harmonize your coils Formulated with natural moisturizers and curl boosters
Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.
A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth. Benefits Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling
At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.
INDICATIONS:Salon Commodities As I Am Twist Defining CreamProduces shiny, well defined twists and twist outs Minimizes frizz and maximizes smoothness Helps promote healthy hair growth from the follicular level.
Wherever and whenever you want your hair to lay down and stay a while, reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients. Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your do where you desire sleekness.
As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding. Now, As I Am offers real "help" in the time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you'll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier. GREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE, TOO!!!
A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.
High definition twists and twist outs Frizz fighting no flake formula Zero build up As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny. As I Am Long & Luxe Curl Enhancing Smoothie has a frizz fighting no flake formula that has zero build up. Directions : Section hair off and apply to damp or dry hair from roots to tips. Start with a small amount and increase based on the thickness of hair. Do not rinse out. Use once to twice a week for best results.